Bangalore, Karnataka, India: The city of Bengaluru will play host to the third annual global meet organized by Public Relations Council of India (PRCI), to be held on April 3-4, 2009 at the Hotel Lalit Ashok. The global meet titled “PRoactive” will focus on the role of PR and corporate communications with special emphasis on social issues and will also feature the much awaited “Annual PRCI Chanakya Awards 2009” and the “PRCI Corporate Collateral Awards 2009.” The ‘Hall of Fame in PR – 2009′ for communication professionals will also be conferred on eminent professionals from the industry during the meet.
This year’s theme will focus on the various social issues that are affecting the country and rest of the world today, including communal disharmony, terrorism, social intolerance, global warming, female infanticide, financial chaos, corruption, traffic woes, water scarcity amongst others and role of communications thereof. The meet will deliberate and discuss on how, as responsible citizens and as experienced PR communication practitioners, these issues can be tackled and addressed.
Addressing the press conference, Mr. M.B. Jayaram, Chairman Emeritus & Chief Mentor, National Governing Council, PRCI said, “The PRCI annual global meet is an attempt to provide a common platform for communication professionals to gather and discuss on topical issues affecting the industry and the country as a whole. Year after year, the PRCI annual global meet has established itself as one of the leading international platforms for PR professionals. Last year, we had more than 500 communication practitioners/decision makers of top-performing industries / organisations in India and from around the world participating in the meet.”
“Participants also make long-lasting connections that will help further create a niche in their communication plans and professional careers. On the whole, a professional meet, which we can hope – will not be merely a talk but will translate into action, added Mr. Jayaram.
Speaking about the theme for this year’s global meet, Mr. R.T. Kumar, Vice-President, PRoactive Global Meet, said “There are several issues that exist out there that require our urgent attention. Even though some of them fill close to about 30% of our news space, we as citizens turn a blind eye to them. Most often we feel it’s not our responsibility and leave it all to the government to find solutions. We fail to realize that we as citizens and more so as professionals have an equal responsibility to participate actively and find answers to the existing problems.”
The event will bring together a panel of top communication practitioners of national as well as international distinction for two days of learning, knowledge, sharing, fellowship and inspiration. The aim is to lay emphasis on the action towards eradicating society of its evils with equal participation from all those who live within it.
Talking about the much awaited PRCI Chanakya Awards for national acheivers, Mr. Krishna B. Mariyanka, Organising Secretary – PRoactive Global Meet, Chairman – Bangalore Chapter and Director – National Governing Council, PRCI said, “Chanakya Awards instituted in 2006 is a an important initiative of PRCI and certainly gaining increasing recognition. This year we have had more than 108 entries from all over India under various categories. “Chanakya Awards” is given to those individuals and organizations that have made a difference to the world through their contributions in the field of PR and related communications. It also rewards individuals adding high value to the PR profession, to the corporate world and to the society at large. PRoactive will also witness some of the highly experienced and super performing industry professionals (only a select few) being honored and inducted into the esteemed “Hall of fame in PR” as the ultimate accolade for PR individuals.”
Few of the key personalities who have been invited and are likely to participate include Mr. Raj Chengappa, Managing Editor, India Today, New Delhi; Mr. Julio Ribero, IPS (Rtd.), GEGT, Mumbai; Dr. M.V. Kamath, Former Chairman – Prasar Bharathi & Director, Manipal Institute of Communications, Manipal; Prof. Mushirul Hassan, V.C. Jamia Millia Central University, New Delhi; Mr Deepak Mukarji, Country Head-Corporate Communications, Shell India; Prof. Anand Kumar, Jawaharlal Nehru University, New Delhi; Mr. Rajyogi BK Karunaji, Brahmakumari, Mount Abu; Mr. Ujjwal Chowdry, Dean, Symbiosis Institute, Pune; Ms. Bhavani, Director (PR), Govt. of Singapore Mr. A.N. Dave, Executive Director, NTPC and Director (HR), BHEL, New Delhi; Mr. Amardeep Singh Sethi, CEO, Kirloskar Technologies, New Delhi; Mr. K.R.M. Reddy, Vice-President, Corporate Communications & Legal, MSPL Ltd., Hospet; Mr. Pratik Kumar, Vice President, (HR), Wipro Technologies, Bangalore; Ms. Meena Vaidyanathan, Head of Corporate Communications, HCL Technologies, Mumbai; Ms. Mona Kwatra, Head of Corporate Communications, DSP Merriyll Lynch, Mumbai; Mr. Harish Bijoor, CEO, Bijoor Consultanting Inc, Bangalore; Mrs. Sudha Pillai, Film Journalist, Bangalore; Mr. Allen Mendonca, Director, Raintree Consulting, Bangalore; Mrs. Krupa Alva, Lions International, Mangalore; Dr. Obaid Said Al Shaasi, Dean, Bayan College, Muscat; Mr. Jim Trusscott, CEO, Trusscott Crisis Leaders, Mr. Mathew Hibberd, Sterling University, U.K.; Ms. Jessie Paul, CMO, Wipro Technologies, Bangalore; Mr. Bish Mukherjee, President, Mishra PR Networks, Sydney, Australia; Mrs. Anita Pratap, Former CNN Correspondent, Oslo, Norway; ; Mr. Peter Yorke, CEO, Yorke Communications, Bangalore; Mr. Kiruba Shankar, CEO, Business Blogging Pvt. Ltd, Chennai and more.
The first day will begin with an inaugural session and a keynote address by some of the leading names from the corporate sector on “Corporate Social Responsibility-Is it really a social concern or another brand building exercise?” This will be followed with topical sessions starting with “Social PR works- A myth or reality?” and then on “Impact of media on socially relevant issues” followed by “How can corporate communications contribute to making a better society?” The topical sessions will be followed by the announcement of the PR Chanakya Awards on the first day. The second day will begin with a session on “Does PR require radical changes in the present economic and social scenario?” followed by a panel discussion on media ombudsman- Yes of No? The last session will include presentation of case studies and discussions on how PR and corporate communications can contribute to social needs.
The event will commence with registration at 8:30 am on day 1 (April 03) and conclude with cocktails and dinner from 7:30pm-10:30pm while on day 2(April 4th) the programme starts at 10am right through till 5:30pm with high tea.
Public Relations Council of India (PRCI) is a non-political organisation of professionals in the field of public relations, communications, advertising, education and many other allied services, providing industry professionals an opportunity to serve their community by encouraging high ethical standards in their respective areas of work and will be the first forum to offer accreditation to professionals in the stream. PRCI also has a separate cell for social action to look at developmental and social issues.
PRCI today has emerged today in the country as one of the foremost platforms for PR professionals for global exchange of ideas in many areas of public relations such as corporate communications, advertising, reputation management and academics. The organization provides a forum where creative minds often come together, upholding the challenges and values of professionalism in PR.
PRCI, the registered body of PR professionals which was born just about four years ago, is proud to have over 18 active chapters spread across India and installation of 10 more chapters are on the anvil, with plans to go international in the very near future.
- To promote the practice of Public Relations at local, national and international levels
- To enrich professional development and networking opportunities for higher standards of PR practices with international understanding, friendship and co-operation
- To further the cause of the profession in multi dimensions